Today the 69th edition of MBFWMadrid kicks off, the best example of Spanish creative diversity

From 5 to 10 July, the second major event for the fashion industry in Spain will take place, once again opening the calendar of international fashion shows

Among the new attractions this year, the growth and internationalisation of the Samsung Ego platform stands out, giving room to three brands, two of which are international, a benchmark in the world of fashion for their ground-breaking proposals. Another outstanding development is the implementation of the L’Oréal Paris–Because You’re Worth It, that the cosmetics firm will stage to celebrate 20 years of support for Spanish fashion. The winning designers from these two decades of the Awards will be taking part

This year’s show includes 42 leading Spanish creators and brands and three emerging international firms. Featured names from Spanish design will be returning to MBFWMadrid, including Palomo Spain, Devota&Lomba, Maria Escoté, Maria Ke Fisherman and Oliva

On 5 July the shows and presentations will be held in different parts of the city, while from 6 July IFEMA-Feria de Madrid’s Pavilion 14.1 will be the main stage, with each day concluding with presentations in other locations. The Samsung EGO shows will open the catwalk calendar on Saturday 6 July at IFEMA Pavilion 14.1

On July 8 at 1:45 pm, MBFWMadrid will pay homage to Leonor Perez Pita, better known as Cuca Solana, the recently deceased catwalk director for over thirty years

A new Mercedes-Benz Fashion Week Madrid has arrived. The great festival of Spanish fashion, organised by IFEMA, holds its 70th event from 5 to 10 July, bringing together the best of current Spanish design. This year includes 42 leading creators and Spanish brands and three emerging international firms, which for six days will star in a veritable celebration of Spanish fashion, highlighting their different aesthetic approaches, as well as their richness and creative diversity.

The event, which will reopen the calendar of international catwalks, will be held at IFEMA-Feria de Madrid and at other venues in the city. It will start on 5 July with events in different parts of Madrid, and from Saturday 6 July to Wednesday 10 July at IFEMA-Feria de Madrid Pavilion 14.1, with almost every day ending with shows in other locations and the direct participation of leading designers and brands, as in previous years. On Sunday 7 July the IFEMA designers’ shows will begin. On this occasion the creative duo Ailanto will be opening the fair.

Major attractions
This year’s MBFWMadrid has some outstanding features. Prominent national design names like Palomo Spain, Devota&Lomba, Maria Escoté, Maria Ke Fisherman and Oliva will be returning to the fair. Palomo Spain will present a documentary on Sunday 7 July, closing the day of shows, while Maria Ke Fisherman will perform a spectacular outdoor staging of her new collection at the Puente de Toledo. Meanwhile, Juan Carlos Pajares and Lexdeux will be showing their new collections in the Jardines de Cecilio Rodriguez gardens and the Central de Diseño de Matadero design centre respectively. For their part, Devota&Lomba, Oliva and María Escotéhave chosen the catwalks at IFEMA Pavilion 14.1 for their return to MBFWMadrid. Juanjo Oliva and Devota&Lomba will present their collections in the Mercedes Benz and Maria Escoté rooms and the Bertha Benz room respectively, presenting a collection made from garments purchased from the Wallapop online platform.

Young talent grows as internationalisation moves forward
On Saturday 6 July, shows from the young creators Samsung Ego will kick start the presentation of collections at this year’s MBFWMadrid at IFEMA, with the daring contributions of nine emerging creators.

This year, Samsung Ego has grown to become an international platform that supports fashion innovation, with the aim of becoming a global point of reference. Spain’s Samsung Ego Innovation Project, the winner of a €10,000 scholarship, now brings together the collections of two international guests who are a role model in terms of innovation for the development of new clothing techniques, silhouettes, materials, staging and sustainability. The participation of these two international brands represents a quantitative leap in interest for the fashion media and followers, as well as a qualitative leap in the platform as a milestone in the latest ground-breaking fashion.

Of the three participants, the up-and-coming Alaska accessories company from Spain, the winner of the 12th Samsung EGO Innovation Project, will be responsible for launching the parade programme, with its project focusing on design, prototyping and the development of headwear accessories created through the incorporation of new hardware technologies and the latest design software.

After this there will be two international fashion shows – the first from VeniceW, from Ventura, California and resident in New York, which makes clothes in paper and then replicates them in linen and the second from London’s Di Petsa, who uses a unique semitransparent fabric design that is reminiscent of wet material.

Of the five young Spanish creators with shows at this year’s Samsung EGO, three will be taking part for the first time – Inkrush, Wastaholic and Coconutscankill – while two will be returning – Becomely and Dominnico. 15 young creators will also be presenting their collections in the Samsung EGO Showroom’s MBFWMadrid Cibelespacio, with direct sales to the visiting public.

Mariam Gvasalia, an international designer from Mercedes-Benz Fashion Week Georgia’s show will close Samsung EGO 2019 as part of the Mercedes-Benz Fashion Talent Awards.


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